New Asia Magazine - brief introduction «New Asia» - is a publicity with a conceptual focus on Asia, called up to be reliable, up-to- date and fascinating source of information about life-style and social and cultural events in countries of Asia. Inspires readers to reveal the most of best and genuine in Asia. Our concept is to writhe up about different countries of Asia 6 times per year in every issue: editorials, interviews, articles, reviews etc. The New Asia was launched on 10 September, 2006. Frequency is bi-monthly, 6 issues yearly. Circulation is from 20 000 copies. Now the circulation is 32 000. Capacity is from 128 pages. Distribution is free for targeted readership. The publicity (as a project) is supported by STB. Main objectives:
- New look on Asia region to reinforce general popularization and openness of Asia to Russian speaking markets.
- To increase demand on travel and tours to Asian countries by revealing Asia as an ideal and secure place for rest and successful business
- Publicity directed on development of information exchange between Russia and Asian countries on a regular basis.